Idbids Takes Home 2009 MAX Grand Winner Award
CIBA Vision and Southwire Company are also MAX Award winners
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Scout, Waverly and Lola
eco-friendly Idbids toys | February 27, 2009 - (ATLANTA) - Organizers of the 17th Annual Marketing Awards for Excellence (MAX Awards) today announced Idbids' Eco-friendly Starter Kit as the Grand Winner. Presented by the Department of Marketing at Georgia State University's J. Mack Robinson College of Business and the Atlanta Business Chronicle, the MAX Awards are Georgia's most prestigious marketing awards event and honor innovation, great marketing and the success of Georgia businesses.
Idbids, LLC, creates toys that educate children on environmental sustainability and responsibility. The Idbids Eco-friendly Starter Kit teaches "iddy biddy steps children can take to keep our Earth happy, healthy and green." Made from organic, earth-friendly materials, the kit includes a plush toy, backpack, storybook, activity-based field guide and online reward program.
In addition to Idbids as Grand Winner, there were two winners: CIBA Vision for the FreshLook Color Contact Lenses Color Studio and Southwire Company for its SureSeal product. Winners were chosen from a group of finalists selected by the Georgia State University Marketing RoundTable, which comprises senior marketing executives from many of Atlanta's top companies. The other finalists were
- Atlanta Braves – SunTrust Club
- Cousins Properties – The Avenue Forsyth "Walk Off" Fashion Experience
- MLT Creative – ReKlaim
- The Mohawk Group – Drag and Fly & LEED Plus Calculator
- UPS – Paperless Invoice
- VoiceQuilt – VoiceQuilt
Watch videos, and read articles and judges' comments on 2009 winners and finalists>>
"Selected by their peers on the GSU Marketing Roundtable, the MAX Awards winners represent true innovation in marketing," said Ken Bernhardt, Regents Professor of Marketing and Special Assistant to the Dean at the J. Mack Robinson College of Business. "Each case study showcases quantifiable results in product development as well as fresh thinking to market the product to the right audience. The three winners set a standard in executing a successful marketing campaign through product and service innovation."
The winners were presented MAX Awards at the annual awards breakfast held today at the Georgia Aquarium. The keynote speaker at the event was Bill Curry, head coach for the Georgia State University Panthers football team and author of the recently-released book, Ten Men You Meet in the Huddle.
Watch Curry's keynote speech>>
Also announced during the breakfast ceremony were this year's recipients of the 2009 GSU Marketing RoundTable Outstanding Minority Marketing Student Scholarship:
- Crystal Ivey, Bachelor's in Marketing and Finance student, who will graduate December 2009
- Amleset Kindane, currently an intern for Porsche Cars North America and Bachelor's in Marketing student, who will graduate December 2009
- Mandy Williams, currently with FTI Consulting, Inc. and Bachelor's in Marketing and Managerial Sciences student, who will graduate May 2010
About the MAX Awards
The annual Marketing Award for Excellence (MAX) recognizes the creative genius of marketers and marketing in Georgia. Sponsored by the Department of Marketing at Georgia State University's J. Mack Robinson College of Business and the Atlanta Business Chronicle, the MAX Awards program is considered the most prestigious marketing awards event in Georgia. The award honors the best in new products, services and marketing innovations. Nominations are open to Georgia-based companies or company divisions for products, services or marketing innovations developed in a designated calendar year. For information on how to participate in the 2009-2010 MAX Awards program, visit www.maxawards.com.
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The largest business school in the South and part of a major research institution, the J. Mack Robinson College of Business at Georgia State University is located in Atlanta, an epicenter of business and a gateway to the world. With programs on four continents and students from 150 countries, the College is both worldwide and world class. Its part-time MBA program is ranked number five in the nation and has been in the top 10 for 13 consecutive years. The College has 200 faculty, 7,400 students and 65,000 alumni. Noted for an emphasis on educating leaders, the Robinson College and Georgia State have produced more of Georgia's top executives with graduate degrees than any other school in the nation.
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